LVRA, Scotland On Sunday, 5 December 2021
LVRA | Dragon Soop Artist of the Week in Scotland On Sunday, 5 December 2021
Words by Derick Mackinnon and Olaf Furniss. Read on Scotsman.com https://www.scotsman.com/arts-and-culture/music
When LVRA aka Rachel Lu recently picked up the The Sound of Young Scotland gong at the Scottish Album of the Year (SAY) Awards, it marked six years since she released her first song at the age of 16. And it also served as further validation that the 22-year-old singer and producer is one of the country’s most exciting new talents.
Born in Edinburgh to Chinese parents, she has honed a compelling sound which blends meaty beats, experimental electronics and a love of R’n’B, with a striking visual aesthetic boosted by a series of videos directed by Oscar McNab. And her lyrical themes comment on power, materialism and money, which studying politics, philosophy and economics at Oxford, have well-equipped to explore.
This summer LVRA played the BBC Introducing stage at Reading/Leeds Festival and has already been confirmed for Colourboxx in Glasgow’s Ballahouston Park for next June. In the meantime, she will be releasing a string of remixes of her current single In Your Blood and using her SAY Award prize money to record her debut album. Visit https://www.facebook.com/lvraofficial | Instagram | Twitter | Spotify
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For consideration as our Artist of the Week please visit https://www.newfoundsound.co.uk/scotland-on-sunday and review the checklist of what we NEED in order to feature bands / artists in Scotland On Sunday. Then email Derek with all of the information required (music@newfoundsound.co.uk) Scotland On Sunday